Current
Art Director
QUAD Graphics · Aug 2024–Present
Meta & Google Ads CompliantAnimation & StoryboardsCross-functional collaboration
Portfolio · 2025
Art Director & AI-Driven Design Lead
crafting visual systems that perform.
I’m Prateek, an Art Director based in Delhi, natively from Uttarakhand, with 7+ years in branding, motion, packaging and AI-assisted visuals. I blend storytelling, strategy and generative tools to build future-ready experiences.
Creative Systems Dashboard
Visual outcomes at scale.
From financial apps and NGOs to tech and FMCG, I design visual ecosystems that are beautiful, coherent and measurable.
Campaign Assets
50–100+/month
Brands Served
120+ · 14 countries
AI Integration
Google AI Studio · ChatGPT · Claude
Key Verticals
NGO · Banking · Tech · FMCG
About
Context, craft and clarity behind the work.
I’m an Art Director & Design Lead working across branding, motion graphics, packaging, UI/UX and AI-assisted visual creation. I’ve led campaigns and visual systems for banking, social impact, healthcare, technology and FMCG brands.
I thrive where stories meet systems — translating messy ideas into coherent brand narratives, design languages and content engines that keep delivering long after launch.
Originally from Uttarakhand and currently based in Delhi, my work is informed by mountains, movement and meaning — whether I’m designing for a financial app crossing 1M+ downloads or a campaign funding education for under-resourced students.
Experience
Roles that shaped my craft.
Brand & Campaigns
Art Director
ANTS Digital · Apr 2024–Aug 2024
Brand GuidelinesSteel Industry CampaignsGenerative AI training
Banking · Fintech
Design Consultant
Canara Bank · Jun 2022–Feb 2024
3D AnimationMultilingual assetsRBI-compliant design
Social Impact
Graphic Designer
Smile Foundation · Mar 2021–Sep 2022
CSR CampaignsPackaging for devicesNGO storytelling
Global Dev
Associate Graphic Designer
The Palladium Group · Nov 2022–Jun 2023
USAID & FCDOGovernment proposalsGlobal communication
Freelance · Global
Social Media Video Editor
Fiverr Level 2 · Feb 2017–Mar 2021
Remote collaborationVideo strategyClient retention
Skills & Stack
The tools, systems and languages I think in.
Core Expertise
Art Direction & ConceptualizationBrand Identity & DevelopmentSocial Campaign DesignPackaging DesignVisual StorytellingMotion GraphicsPresentation & Pitch DesignInfographics & Cartography
AI & New Media
Generative AI for ImagesMidjourneyStable DiffusionChatGPTPrompt Engineering
Tools I Live In
PhotoshopIllustratorInDesignAfter EffectsCreatopyWorkfrontWebflowFramerShopifyFigmaPowerPointKeynote
Soft Skills
Creative DirectionClient CommunicationTeam MentorshipRemote CollaborationQuality Assurance in Design
Selected Work
A snapshot of systems, campaigns & stories.
Banking · Motion
Canara ai1 App Launch
3D explainer videos, tutorials and static + dynamic campaigns supporting rapid user adoption.
Social Impact
Shiksha Na Ruke Campaign
Visual identity and campaign design supporting fundraising for continued education during Covid-19.
Identity · Global Dev
Propel Health & USAID Visuals
Brand identity, infographics and cartography for multi-country public health programs.
Persona
What shapes my eye, ear and decisions.
Beyond the screen
- Writing & storytelling
- Trekking in Uttarakhand
- Theology & meaning
- No-code tinkering
- Travelling & people-watching
- Artificial Intelligence
- Composing music
- Cooking
How I work
I bring a systems mindset to creativity – mapping how each visual touches the brand, the business and the human on the other side of the screen. I care about emotional truth, strategic clarity and execution that actually ships, not just decks that impress.
Contact
Let’s build something that looks good and works hard.
Open to collaborations, consulting & remote roles
Whether you’re scaling a product, repositioning a brand or running campaigns across markets, I can plug in as an Art Director, visual lead or strategic design partner.
I’m especially excited about work at the intersection of tech, social impact and storytelling.
© 2025 · Designed & art-directed by Prateek Ramsey.